The book is available as a paperback, digital download or kindle ebook.
Around the middle of 2024, I was invited to address a group of business owners in the City of Unley council area. It was facilitated by Fiona Murray of Open Door Marketing and Brett Crosby from Digital Mindset and included members of Adelaide’s BNI chapters to talk about all things online marketing.
While I covered copywriting from a digital/online platform perspective, other topics included Brett Crosby from Digital Mindset speaking about SEO, Fiona Murray from Open Door Marketing speaking on website design, Jenna Gorman from The Online Director on Google Ads, Hannah Schenscher from Social Show on social media and Nate Moorhouse from Williams Technology on all thing IT and cyber security related.
The focus of my section of the morning’s presentations was written content options that you may not know about when planning a new or upgrading your website.
When I began researching, I discovered quite a few options that could be incorporated into a website that can ultimately help grow a company’s brand. In fact, with the help of a great marketing person or even a savvy copywriter (think me), a website doesn’t need to be contained to just a Home, About us, Services or products, and a contact page.
There is so much content that can be utilised, including written, multimedia, social, and interactive formats.
It got me thinking…maybe I can put this into some kind of book.
So, in October last year, I set out to do that. Three months later, my first book, “Mastering online content,” was published on Amazon.
So, what does it cover?
To paraphrase the book sleeve blurb, “Mastering online content is a comprehensive guide for students, content creators, marketers, and business owners seeking to enhance their online presence.
This easy-to-digest book explores various forms of online content, including written, multimedia, social, and interactive formats, while providing practical strategies for content creation, marketing, and distribution.
Key topics include choosing the right platforms, creating engaging content, measuring success, and leveraging case studies for best practices. With practical insights and actionable tips, this resource empowers readers to effectively engage their audience and adapt to the evolving digital landscape.
It’s a quick, easy read, even if you’re not into online marketing but just want some ideas for your website. It’s also fairly reasonable…under ten dollars.
Grab a copy by clicking the button below.